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Search Engine Optimization (SEO) as a process is helping in the optimization of a website by improving both the internal and external aspect of a website. The aim would be to make sure that your website gets listed every time a user is trying to find some information. This can sometimes even be irrespective of what content your website offers. The optimization helps a site receive maximum traffic from search engines. The very idea of search engine optimization is to be found online when a particular keyword has been typed. A keyword can probably help you identify the content information you are looking for. Hence, keyword plays a very important role in helping your website being identified on search engines.
Often you will come across words such as search engine spiders when referring to the search engine optimization as a process, these search engine spiders basically help read content text with an accuracy of 100% and usually tend to miss important information featured in images, Flash or Java scripts. Several tests have to be run on the text content of the site ensuring a co-relation between the keywords in content. It has been a known fact lately that search engines like Google check for the "relevancy" of the information that is found on the websites linked with your website. In case the information on an existing site linked to your website co-relates directly to the information found on your site, it will be considered relevant and benefits the search engine rankings.
If that was for content enhancement alone the other aspect that you need to consider about in SEO is the Description and Keyword Meta tags, especially on older search tools. On search engines such as Google, Yahoo and MSN, the Description is extremely important. Your content page will stand out alone if not backed by supportive Meta tags that describe the content on a page as a gist of what the written matter is. You can even ensure that the page is linked well. What you need to do is? A full examination of how pages in the site are linked to each other and, if need be, prepare a strong internal system of linking with the help of a navigation map that is discrete and is used at the bottom of every page on the site. The above stated practice will ensure that your website has a link structure that is easily identifiable.
To conclude, one can say that Search Engine Optimization today has become an important aspect of being identified online, there are special considerations that need to be made as regards the content and a website presentation style with details on technicality as well.
